The GSM Guide — How to Read Fabric Weight
GSM is the single most important number in clothing that no one talks about. Here’s what it means, how to read it, and why...
ニュース
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Oversized vs Regular Fit: Which Is Right for You?
The oversized vs regular fit debate isn’t really a debate. Both work. The question is which one works for you — and why. Here’s...
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The Problem With 'Limited Edition'
“Limited edition.” Two words that have done more damage to consumer trust in fashion than almost anything else. Not because scarcity is inherently dishonest....
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Why the Best Dressed People You Know Don't Follow Trends
Think about the best-dressed person you know. Not the most fashionable — the best dressed. The one who always looks right, regardless of the...
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衣類を長持ちさせるには：厚手コットンのお手入れガイド
厚手のコットンは長持ちするように作られていますが、それは適切なお手入れをした場合のみです。Done Stateが、お客様の衣類を最大限に長持ちさせるためのお手入れ（洗濯、乾燥、保管）方法をご紹介します。
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Why We Don't Have a Mascot, a Slogan, or a Gimmick
Every brand has a hook. A mascot. A catchphrase. A signature colour. Something that makes them instantly recognisable before you’ve even looked at the...
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Why Streetwear Went Luxury — And What Got Lost
There was a moment — somewhere around 2017 — when streetwear and luxury fashion collapsed into each other. Virgil Abloh at Louis Vuitton. Supreme...
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Why Blank Basics Are Having a Moment
Something shifted in how people dress. Quietly, without a single trend announcement, the blank basic became the most coveted piece in the wardrobe. No...
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The Death of the Graphic Tee (And What Replaced It)
For most of the 2000s and early 2010s, the graphic tee was the language of streetwear. Band tees, logo tees, statement tees — if...