The DØNE Mindset

At some point, everyone reaches a moment where they’re simply DØNE — DØNE with limits, DØNE with expectations, DØNE with staying inside the lines. It doesn’t matter where you’re from, who you are, or what you’ve been told. When you’re DØNE, you change. You move differently. You start choosing yourself.

That moment is where DØNE was born.

We create pieces for the ones who’ve crossed that line — the ones who decided they’re not living by anyone else’s script. Our products are minimal, intentional, and built with a message:
You don’t need permission to become who you want to be.

Every item in our limited series is made in small batches, released once, and never repeated. Because your story isn’t mass-produced, and neither should what you wear be.

DØNE isn’t about fitting in.
It’s about the moment you finally stop trying.

This is for the people who step out, switch off the noise, and choose their own path.

When you’re DØNE, you’re DØNE.
And that’s where we begin.